Cooper Solutions invests in talent to drive success of FullCycle

Two new appointments expand the FullCycle development and sales teams

Cooper Solutions continues to invest in the success of FullCycle, its recently launched customer data and acquisition solution, with the appointment of Paul Smith as Senior Account Manager and Bipin Shakya as Senior Software Developer. Both appointments will support the rapid take-up of FullCycle by retailers across the UK.

Paul Smith brings over 20 years’ retail experience, most recently as part of the New Car Management team at North Oxford BMW. Paul has extensive first-hand experience of Cooper Solutions products and their benefits, gained from representing Volkswagen, Audi, Ferrari, Maserati and BMW throughout his career.

Joining alongside Paul is Bipin Shakya who has 12 years’ experience as a software developer, working in the consumer industry for businesses including Casio Electronics and Next Retail. His analytical expertise allows Bipin to confidently lead the implementation of different software development projects, which is ideally suited for the future growth of FullCycle.

FullCycle recognises the various stages in the ownership cycle for all customers, enabling dealers to identify future sales opportunities passing through their service departments which would ordinarily be missed. Both Bipin and Paul will be harnessing intelligent data analytics to help sales and servicing departments work cohesively to secure these sales and crucially, strengthen customer relationships.

Barry Cooper, Managing Director of Cooper Solutions, comments; “The development of FullCycle has become a central part of the way we are helping dealers maximise their profits, by nurturing sales opportunities and building long-term customer relationships. Paul and Bipin’s appointments form part of our ongoing strategy to focus on the future of FullCycle.

“We continue to invest in the quality of talent behind our services. Bipin will play a key role in the development of FullCycle, ensuring we continue to deliver the best digital solutions for retailers. Meanwhile, Paul will be instrumental in ensuring our customers understand the benefits FullCycle can bring, its implementation within retail networks and building on retailer ability to reap greater profits and secure better customer retention.”