Cooper Solutions continues to invest in new talent with the appointments of Shannon Parker and Laura Sargent

Shannon has joined the business as an Account Executive and will be drawing upon her experience in account management and recruitment to help retailers maximise the potential of the Cooper systems installed in their dealerships.

Laura has joined Cooper Solutions as an Internal Account Executive. Her strong background in customer service makes her a great asset to the already well-regarded support team, and she will play a key role in customer care and retention.

Barry Cooper, Managing Director of Cooper Solutions, said: “With our continued commitment to excellent customer service, and ensuring that retailers use our products effectively to maximise their profits, both Shannon and Laura are excellent additions to an already strong team.”

Celebrating ISO double certification

Cooper Solutions is delighted to have been awarded ISO 9001 and 27001, internationally recognised standards that ensure their products and services meet the needs of customers through effective security and quality controls.
As providers of quality web-based solutions for the automotive industry, and with the launch of its innovative new system FullCycle, it has been vital for the business to comply with the ISO standards to demonstrate its dedication to meeting and exceeding the needs of its customers.
Barry Cooper, Cooper Solutions’ Managing Director, said: “Achieving ISO 9001 and 27001 certification is fantastic news, and means our customers have complete assurance that our products operate to the highest quality standard.”
“I’m very proud of the team, this achievement proves their commitment and that of the company’s to ensuring we provide quality products and the best possible service to our customers. We are dedicated to continued improvement and development, achieving this certification ensures we have the correct processes and systems in place for this.”

Pictured: Sacha Mathers and Ashley Whitfield

Shared responsibility is crucial to ensure service customers benefit from positive sales engagement

The more positive interactions a dealership has with its service customers, the likelier they are to buy from that dealership when the time comes.

The important thing is to already have an established relationship with your customers. It’s not enough to sell them a car and then contact them a few years later asking whether they want to buy a new car.

Dealerships need to be proactive in communication and create a great customer experience from the very beginning. Service customers most often receive aftersales attention on their service requirements. If the service didn’t go well, sales will lose out without even having the opportunity to overcome the customer’s negative experience or perception.

Shared responsibility is crucial to ensure service customers benefit from positive sales engagement.

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